Visually brand a subscription-based fitness platform that empowers individuals to achieve their health and wellness goals through access to an entire library of premium workouts and fitness programs from renowned brands like Men's Health, Women's Health, Runner's World and Prevention.
Branding & Visual Identity
Platform Integration
Designing the All/Out Studio fitness platform reinforced the critical role of visually compelling content. High-quality photography and dynamic visuals were paramount in capturing the energy and excitement of the fitness experience, motivating users and creating an immersive environment. I learned that visually engaging content not only enhances the overall aesthetic appeal but also plays a crucial role in conveying information effectively, showcasing instructors, and inspiring users to participate. This experience underscored the importance of investing in high-quality visuals and photography to create a visually rich and motivating platform that truly resonates with the target audience.
By strategically partnering with a third-party video hosting platform and meticulously integrating my style guide and art direction, our team successfully branded All/Out Studio. Leveraging the established trust and reputation of Hearst Magazines' fitness brands, the platform provides a diverse range of workouts spanning various disciplines, featuring expert instruction from renowned trainers. Combined with a sleek and modern aesthetic, this comprehensive offering has cultivated a loyal following of fitness enthusiasts.
Logo Design
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