Brand & Visual Identity

Project Overview

Visually brand a subscription-based fitness platform that empowers individuals to achieve their health and wellness goals through access to an entire library of premium workouts and fitness programs from renowned brands like Men's Health, Women's Health, Runner's World and Prevention.

Project Portfolio

Challenges

Differentiate All Out Studio from existing fitness apps
Maintain brand consistency across various platforms and marketing assets
Maintain user engagement with the app
Integrate design elements and assets into 3rd party platform

Responsibilities

Branding & Visual Identity

Brand Guidelines
Color Palette & Typography
Imagery
Video Graphics & Interface
Program Cards
Website
Emails
Digital Marketing Assets
Print Ads (Art Direction)

Platform Integration

Competitive Analysis
Usertesting
Visual Hierarchy
Platform Accessibility

Learnings

Designing the All Out Studio fitness platform reinforced the critical role of visually compelling content. High-quality photography and dynamic visuals were paramount in capturing the energy and excitement of the fitness experience, motivating users and creating an immersive environment. I learned that visually engaging content not only enhances the overall aesthetic appeal but also plays a crucial role in conveying information effectively, showcasing instructors, and inspiring users to participate. This experience underscored the importance of investing in high-quality visuals and photography to create a visually rich and motivating platform that truly resonates with the target audience.

Results

By strategically partnering with a third-party video hosting platform and meticulously integrating my style guide and art direction, our team successfully branded All Out Studio. Leveraging the established trust and reputation of Hearst Magazines' fitness brands, the platform provides a diverse range of workouts spanning various disciplines, featuring expert instruction from renowned trainers. Combined with a sleek and modern aesthetic, this comprehensive offering has cultivated a loyal following of fitness enthusiasts.