Brand & Visual Identity

Brand a revolutionary self-rolling yoga mat designed for comfort and stability, catering to health-conscious consumers. Aligned with the interests of Hearst Magazines' audience (Women's Health, Prevention, Cosmopolitan, Men's Health), this innovative mat offers enhanced comfort and stability, ideal for all yoga levels and fitness activities. This mat offers extended length, providing exceptional support for challenging poses like downward dog. Additionally, this innovative mat integrates seamlessly with Amazon Alexa, allowing users to effortlessly access guided yoga flows from leading health experts with a simple voice command.

• Logo creation
• Product Colorist
• Style Guide
• Product & Marketing Photography
• Video Graphics
• Website
• Marketing Materials (Digital Design & Print Art Direction)

Collaborating with our team of  photographers and videographers on a new product brand shoot provided invaluable lessons. Clear communication and collaboration were paramount, emphasizing the importance of detailed briefs, mood boards, and ongoing dialogue with the photographer and videographer. I gained a deeper understanding of visual storytelling, learning how to effectively use lighting, composition, and styling to convey the brand's personality and highlight product features. Working with experienced professionals provided access to specialized knowledge and techniques, significantly enhancing my understanding of photography. Furthermore, the experience underscored the importance of meticulous pre-production planning, budget management, and efficient project management. Through this collaboration, I gained valuable insights into the art and science of product photography, significantly enhancing my visual storytelling skills and enabling me to create compelling imagery that effectively communicates the brand's identity and drives consumer engagement across all channels.