UX & Digital Product Design

Project Overview

Spearhead the complete redesign of 20+ Hearst Magazines' e-commerce shops and subscriptions. Tailor each brand to their respective identity and audience while prioritizing an exceptional user experience. Maintain a consistent, user-friendly, and seamless experience across all touchpoints.

Project Portfolio

Challenges

Maintaining brand integrity and consistency across 20+ shops within one shared platform
Developing a flexible framework allowing for customization within the brand's guidelines
Ensuring a consistent user experience across all shops
Creating scalable solutions to support the exchange of information and services among diverse platforms the sharing of assets across internal teams
Ensuring high-quality photography and detailed product descriptions

Responsibilities

UX/UI Design

Competitive Analysis
User Research & Analysis
Interaction Design
Information Architecture & Navigation
Visual Design & Aesthetics
A/B Testing & Optimization
Collaboration & Communication
Audits & Refinements
Design Maintenance
Product Implementation
Platform Migration

Branding & Visual Identity

Best Practices Documentation
Color Palette & Typography Documentation
Product Imagery
Marketing Materials

Learnings & Results

As Art Director and UX Lead, developing 20+ e-commerce shops reinforced several crucial lessons. Maintaining brand consistency across the platform while allowing each shop to express its unique identity proved to be a delicate balance. The importance of high-quality content and photography in enhancing the shopping experience and building trust with the audience was apparent. Data analysis proved to be an indispensable tool for optimizing the platform and continuously improving the user experience. Flexibility and scalability was key, necessitating ongoing platform updates and iterations to ensure continued success.

By prioritizing user needs and leveraging data-driven decision making, my team and I created a seamless and visually compelling experience that improved usability and drove significant increases in conversion rate and sales. This project demonstrates a successful application of design and UX principles in creating a successful e-commerce environment for Hearst Magazines.

Sampling of Hearst Commerce Shops: