UX & Digital Product Design

Spearhead the complete redesign of 20+ Hearst Magazines' e-commerce shops and subscriptions. Tailor each brand to their respective identity and audience while prioritizing an exceptional user experience. Maintain a consistent, user-friendly, and seamless experience across all touchpoints.

Sampling of Hearst Commerce Shops:

Men's Health Shop

Women's Health Shop

Prevention Shop

Cosmopolitan Shop

Oprah Daily Shop

• Maintain brand integrity and consistency across 20+ shops within one shared platform
• Develop a flexible framework allowing for customization within the brand's guidelines
• Ensure a consistent user experience across all shops
• Create scalable solutions to support the exchange of information and services among diverse platforms the sharing of assets across internal teams
• Ensure high-quality photography and detailed product descriptions

UX/UI Design

• Competitive Analysis
• User Research & Analysis
• Interaction Design
• Information Architecture & Navigation
• Visual Design & Aesthetics
• A/B Testing & Optimization
• Collaboration & Communication
• Audits & Refinements
• Design Maintenance
• Product Implementation
• Platform Migration

Branding & Visual Identity

• Best Practices Documentation
• Color Palette & Typography Documentation
• Product Imagery
• Marketing Materials

As Art Director and UX Lead, developing 20+ e-commerce shops reinforced several crucial lessons. Maintaining brand consistency across the platform while allowing each shop to express its unique identity proved to be a delicate balance. The importance of high-quality content and photography in enhancing the shopping experience and building trust with the audience was apparent. Data analysis proved to be an indispensable tool for optimizing the platform and continuously improving the user experience. Flexibility and scalability was key, necessitating ongoing platform updates and iterations to ensure continued success.

By prioritizing user needs and leveraging data-driven decision making, my team and I created a seamless and visually compelling experience that improved usability and drove significant increases in conversion rate and sales. This project demonstrates a successful application of design and UX principles in creating a successful e-commerce environment for Hearst Magazines.