UX & Digital Design

Create an engaging environment that seamlessly integrates with the existing brand identities of each Hearst magazine brands while offering a personalized and rewarding experience for subscribers. Depending on the membership levels, benefits include exclusive content, shop discounts and promotions, special events, and access to premium products.

• Create an interface that works across 20+ brands
• Develop a flexible framework allowing for customization within the brand's guidelines
• Ensure a consistent user experience across all touchpoints
• Create scalable solutions to support the efficient exchange of information and services among diverse platforms
• Ensure high-quality visuals
• Ensure inclusivity for all users by adhering to ADA guidelines and legal requirements
• Achieve seamless integration of design elements and assets into 3rd party platform

UX/UI Design

• Competitive Analysis
• User Research & Analysis
• User Journeys
• Information Architecture
• User-friendly interface with clear calls-to-action
• Visual Design & Aesthetics
• Platform accessibility
• Audits & Refinements
• A/B Testing & Optimization
• Collaboration & Communication
• Design Maintenance

Branding & Visual Identity

• Best Practices Documentation
• Color Palette & Typography Documentation
• Product Imagery
• Video Graphics (Art Direction)

As a designer, leading the interface creation of a subscription membership offer page has been a valuable learning experience in understanding user experience and psychology. I've learned to empathize more with users by conducting thorough research and understanding their motivations, pain points, and decision-making processes. I've also applied psychological principles to my design decisions to motivate user action, enabling me to create more effective and persuasive offer pages.